20 August 2012: The Memorandum of Understanding (MOU) on The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign between The Pixel Project and Women’s Aid Organisation Malaysia (WAO) has officially expired at the end of 2011 and both organisations have come to an amicable agreement to not renew the partnership. From 15 August 2012 onwards, WAO will no longer be a partner-beneficiary of the Pixel Reveal campaign.

Ivy Josiah, Executive Director of WAO said: “We thank The Pixel Project team for their endeavours to raise funds in order to eliminate violence against women. In the course of 3.5 years, we were happy to be involved in several Pixel Project events, including being part of the Twitter Tag Team. As of the ending of the partnership, The Pixel Project has raised RM 2,350.00 for WAO via the Kuala Lumpur leg of their Paint It Purple and Portraits For Pixels campaigns. Although WAO has not received any funds from the Pixel Reveal Campaign itself, we are pleased to note that the public education efforts on the theme of “violence against women” have had far reaching effects. We wish The Pixel Project team every success in the eventual launching and implementation of their Pixel Reveal Campaign.”

Regina Yau, Founder and President of The Pixel Project said: “The Pixel Reveal campaign is undergoing a longer pre-launch production period than expected, as is typical of groundbreaking technology-driven campaigns. Currently, the official launch date is pending as the campaign remains in beta mode with a number of components being fine-tuned. We understand that WAO has to move on to focus on raising funds locally in Malaysia and thank them for their support for our campaigns over the past 3.5 years. We wish them an auspicious 30th anniversary and all the very best in continuing their vital work.”

Moving forward, The Pixel Project and the remaining Celebrity Male Role Model Pixel Reveal campaign partner – the National Coalition Against Domestic Violence (NCADV) – remain committed to working together on the Pixel Reveal campaign until its completion. Rita Smith, Executive Director of NCADV said: “NCADV is proud to continue our partnership with The Pixel Project. The international awareness they have provided, creative and fun actions they developed to engage women and men to end violence against women, and the amazing commitment of the volunteers has been a great addition to our work to make every home a safe home. Together we can end violence against women.”

NCADV will receive half of the net proceeds from the US$1 million dollars expected to be raised from the Pixel Reveal campaign. The remaining half of the proceeds will be divided into grants which are expected to benefit a range of anti-Violence Against Women nonprofits globally in keeping with The Pixel Project’s mission to raise awareness, funds and volunteer power for the movement to end VAW worldwide. Further details will be released upon the official launch of the Pixel Reveal campaign.


For further information, please contact:

Regina Yau, Founder and President – info@thepixelproject.net

Annie Varghese, Secretary – anniesv@yahoo.com

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a complete virtual, volunteer-led global 501(c)3 nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns using social media and other internet strategies and new technologies. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for the U.S.A.’s National Coalition Against Domestic Violence and other anti-Violence Against Women nonprofits by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.

About Women’s Aid Organisation, Malaysia (www.wao.org.my)

Malaysia’s Women’s Aid Organisation (WAO) is an independent, non-religious, non-governmental organisation based inMalaysiathat is committed to confronting violence against women. WAO was established in 1982 when it openedMalaysia’s first Women’s Refuge, providing shelter, counselling and child support to battered women. WAO’s mission is to promote and create respect, protection and fulfilment of equal rights for women and to work towards the elimination of discrimination against women, and to bring about equality between women and men. WAO is involved in public education to create awareness of Violence Against Women and women’s rights, and does advocacy on legal reform, in particular, policies and laws that discriminate against women.

About the National Coalition Against Domestic Violence (www.ncadv.org)

The mission of the National Coalition Against Domestic Violence (NCADV) is to organise for collective power by advancing transformative work, thinking and leadership of communities and individuals working to end the violence in our lives. NCADV believes violence against women and children results from the use of force or threat to achieve and maintain control over others in intimate relationships, and from societal abuse of power and domination in the forms of sexism, racism, homophobia, classism, anti-Semitism, able-bodyism, ageism and other oppressions. NCADV recognises that the abuses of power in society foster battering by perpetuating conditions, which condone violence against women and children. Therefore, it is the mission of NCADV to work for major societal changes necessary to eliminate both personal and societal violence against all women and children.

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