We are completely virtual
The Pixel Project specialises in online campaigns at the intersection of social media, new technologies, and the Arts/pop culture which are created as platforms and vehicles for specific communities to participate in efforts to end violence against women (VAW).
Our current roster of programmes and campaigns include:
- Our Twitter Tag Team – Bringing the global audience worldwide relevant news and helpline information on VAW almost round the clock.
- Our Facebook page – Providing up-to-date news, ideas to stop VAW and a discussion forum for supporters and newbies alike to talk about VAW.
- Our Read For Pixels campaign – Working with award-winning bestselling authors and their fandoms to raise awareness and funds for the VAW cause.
- Our Survivor Stories Blog Interview campaign – Our blog series featuring interviews with VAW survivors from all walks of life and around the world.
- Our Inspirational Interviews series – A long-running blog series featuring in-depth long-form interviews with anti-VAW activists, advocates, and organisations from around the world about the work that they do.
- Our 16 For 16 campaign – An annual marathon blogging campaign featuring 16 articles revolving around lists of 16 VAW-related ideas/people/actions in honour of the 16 Days of Activism Against Gender Violence.
- Our 30 For 30 campaign – Our annual Father’s Day blogging campaign featuring 30 interviews with 30 dads from around the world.
- Our People and Pets Say NO! campaign – Our annual photography campaign that gets people and their pets to take a statement picture saying NO to VAW in recognition that pets also face abusive along with women and children.
- Our Celebrity Male Role Model Pixel Reveal campaign – Our flagship campaign to turbo-charge global awareness about VAW by getting a global audience to collectively unveil a million-pixel mystery collage of inspiring non-violent Celebrity Male Role Models with every dollar they donate via our annual fundraisers. Our distinguished line-up includes a Nobel Laureate, a two-time Pulitzer Prize winner and a renowned Environmentalist. The philosophy behind choosing positive male role models from different walks of life is to emphasise that men have a major role to play in breaking the cycle of violence against women. Award-winning international photographer Jillian Edelstein is the project’s principal portrait photographer.
We are a “first step” organisation
VAW is a massive human rights issue and most people who want to help often end up overwhelmed by the sheer scale of this global pandemic.
Since our birth in 2009, we have become a ‘first step’ organisation – offering people who are first-time supporters of the anti-violence against women movement opportunities to help the cause in ways that make the most of their talents and professional skills while learning more about the issue along the way.
Our team of volunteers currently scattered across 5 continents, 12 time zones and over 15 cities worldwide, proving that there are no cultural or social barriers when it comes to this issue.
We connect people with resources
Education and information is a key part of addressing, combating, and eradicating VAW. We bridge the information gap for the person on the (digital) street in several ways:
- On Twitter: Our daily VAW helpline retweet session includes helplines from over 30 countries and tweets from 8pm – 12am EST. We also have a dedicated North America helpline retweet session from 10am – 11am EST. We also tweet news headlines about VAW around the world hourly.
- On our website: Check out our Resources section for lists of organisations worldwide working to end VAW.
- On our blogs: We publish informational and educational articles about VAW and interviews with activists, advocates, and survivors.
- On our YouTube page: We regularly host livestreamed YouTube shows with influencers including activists, authors, music artists, and other influencers speaking about VAW. All shows are recorded and archived as a resource for parents, teachers, fandom, geeks et al.
- On Facebook: We post news and articles about VAW from around the world to keep the general public informed about VAW.
- On email: We help connect victims, advocates, activists, bystanders, journalists et al with online resources and information that they need.
We do NOT:
- Provide frontline services: We do not run shelters, run our own helpline, mount physical rescues, work directly on cases with law enforcement, or provide counseling/therapy services.
- Do face-to-face events: All our events, campaigns, projects and other activities are online as that is where our focus is.
- Provide grants: We do not provide grants to victims/survivors (but as part of our work, we can refer them to organisations who do provide this service).
- Accept unsolicited funding requests: From time to time, we may run fundraising campaigns in benefit of other small anti-VAW nonprofits or allocate a small grant from our general fundraising to a designated small anti-VAW nonrprofit. This disbursement is at our discretion.