In our last post we told you to check back here for some news on an exciting new Pixel Project campaign. Well, here it is!

As you know, we are raising funds for WAO and NCADV by selling pixels from our exclusive online mystery collage of male celebrity role models for US$1 each. This fundraiser is currently set to launch in October 2010. We have already photographed two wonderful men for our collage (a Nobel Laureate and a Pulitzer Prize winner), and now we are looking to add more.

The Pixel Project chooses to focus on positive male role models from different walks of life as a high-profile way of demonstrating that men have a major role to play in breaking the cycle of violence against women. We want to show that men can lead by example and build successful lives without violence.

Here’s where you come in. We have selected five exceptional male actors with strong family connections, a record of charitable work and no history of violence as candidates for our inclusion in our collage of male role models. Now we want the general public to decide who we should invite to participate in The Pixel Project.

All you need to do is visit our voting page here and click on your choice, sign the petition and then help us spread the word.

The two actors with the most votes will be sent the voting results and the petition letter… and all fingers will be crossed that they accept the invitation to get on board the project!

We strongly encourage you to add your name to the online petitions that will be sent to the two voted-in nominees to ask them to participate as a male role model because they need to hear from all of us. The petitions are being managed through

We have also set up five Facebook pages—one for each actor so you have a way of keeping up with the progress of the campaign and how your choice of male role model is faring in the polls. Tell all your friends and family to get behind their favourite actor and help us get to our goal of 20,000 votes for each celebrity.

Do we have your attention yet?

Good, because there’s more you need to know, like the names of the nominees! Here they are, with links to their Facebook pages:

We’ll be following the campaign on The Pixel Project Facebook page and right here in our blog, so stay tuned.

If you wish to find out more about this campaign, be sure to check out our FAQ page!

Thanks for your help and support! Be sure to vote soon—the campaign starts on 17 May 2010 and ends on 17 June 2010!

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