I am lucky enough to have never come into direct contact with violence against women but that is not to say it is not a subject I feel very passionately about.

At the start of 2009 I vowed that I was going to do a lot more charity work and so started looking around for initiatives that I could help in a deeper capacity than simply making an occasional donation. I saw that Bright One Communications, a Third Sector communications agency, were looking for voluntary PR support for a new Web 2.0 campaign which is the detail that initially caught my eye.

I started my career in a very ‘traditional’ PR agency and last year moved to an agency that puts a lot more emphasis on SEO and online publicity strategies, which I have found absolutely fascinating. ReadingWhen I read about The Pixel Project and its hugely inspirational and forward-thinking campaign I couldn’t help but be impressed by the clever way in which it proposed to harness the new trends and technologies that are constantly evolving online.

The aim of raising US$1,000,000 in the aftermath of a crippling recession is no mean feat and in my opinion will only be achieved by harnessing the imagination of would-be-donors. The suspense and novelty of The Pixel Project is what particularly grabbed my attention, encouraged me to sign up to get involved, and I believe, will ensure it’s success!

Violence against women is an incredibly serious and often overlooked issue in today’s political agenda. It seems completely outrageous and unacceptable to me that in the 21st Century antiquated laws that sanction violence against women, whether it be in the form of a ‘tradition’ genital mutilation, or a de facto understanding within a society that matters of ‘private domesticity’ will not be interfered with. This is completely, unerringly outrageous.

The challenge we have set ourselves with The Pixel Project is certainly a big one and it is with the help of others that we will achieve our aims.

As our strapline says: It’s time to stop violence against women. Together.

Emily Mathewson, Bright One Communications – London, UK

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