8 MARCH 2012: This International Women’s Day, The Pixel Project, the award-nominated global volunteer-led online nonprofit social enterprise working to end Violence Against Women (VAW) worldwide, is proud to launch the first season of The Pixel Project Show on The Giving Network. The show is a web series in support of their mission to raise awareness, funds and volunteer power to prevent, stop and end violence against women worldwide. A new episode airs every Thursday at 3pm Eastern Standard Time on The Pixel Project’s page on The Giving Network.

The Pixel Project Show’s first season introduces The Pixel Project’s roster of programmes and campaigns that blend social media and pop culture in unexpected, fun and positive ways to get the global audience engaged with the VAW cause. Over the course of 13 five-to-ten minute episodes, viewers will get to know The Pixel Project through a mix of interviews and exclusive footage of The Pixel Project’s global team of volunteers from all walks of life, including The Pixel Project’s award-winning principal photographer Jillian Edelstein, VAW survivors, male allies, YouTube musicians and many more.

Regina Yau, Founder and President of The Pixel Project, said: “We are excited to launch The Pixel Project Show on The Giving Network because it is a way of taking our supporters on our journey with us as we work to prevent, stop and end VAW worldwide. We hope that the glimpses of what goes on behind-the-scenes in our campaigns will inspire women and men worldwide to work together to end violence against women in their cultures and communities.”

John Cervenka, Co-founder of The Giving Network said: “”The Giving Network is proud to help The Pixel Project share their message of ending violence against women with a global audience. The network is revolutionising the way great non-profits, like The Pixel Project, connect with their next wave of supporters.”

Watch the first episode – “Introducing The Pixel Project” featuring our Founder and President, Regina Yau – here.


For further information, please contact:

The Bright One account team for The Pixel Project:

About The Pixel Project (www.thepixelproject.net)

The Pixel Project is a volunteer-led nonprofit organisation whose mission is to raise awareness, funds and volunteer power for the cause to end violence against women through innovative, powerful viral campaigns across various online and virtual channels including social media. Their first project is to turbo-charge global awareness about VAW using social media while raising US$1 million for Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence by getting a global audience to collectively unveil a million-pixel mystery collage of Celebrity Male Role Models at US$1 per pixel.